About

Product designer building enterprise solutions at scale

Learn about my design approach, work experience at SaaS companies, skills in both design and code, and the values that guide my work.

Sachin Narula - Product Designer

Introduction

I'm a product designer who bridges the gap between user needs and technical execution. I work across the full design process—from user research and strategy to visual design and frontend code—bringing ideas to life in ways that are both thoughtful and buildable.

My approach combines user-centered design with technical skills. I conduct research to understand what users actually need, design interfaces that are intuitive and accessible, and because I code (HTML, CSS, JavaScript, React), I can prototype quickly and collaborate effectively with engineering teams. This technical foundation helps me create design systems that scale and solutions that teams can actually implement.

I believe great design should be invisible—it solves problems without getting in the way. Whether I'm designing an AI-powered feature, building a component library, or optimizing performance, I focus on clarity, precision, and making sure every decision is backed by research and data.

Achievements

7+

Years in product design
across SaaS products, from startups to established companies.

4

Companies where I worked
across design, engineering, and marketing teams

8x

User engagement increase
through AI product design and UX research

4

Design systems built
used by product and engineering teams daily

1M+

Users served
including 50+ Forbes 100 brands

30%

Performance improvement
by optimizing UX and frontend code

My Skills
& Toolkit

As a T-shaped designer, I can work across different areas and have skills that help me collaborate with teams from research through launch to build products faster and deliver real results.

User Experience
User Research & Testing
User-Centered Design
Problem Solving
Visual Design
Data Driven Designs

Wireframing & Prototyping
Journey Mapping
Collaboration & Communication
Information Architecture
Adaptability & Continuous Learning
Design System

I switch between tools based on what helps communicate ideas clearly and quickly—whether it's sketching on a whiteboard or building prototypes in code.

Figma
Balsamiq
Sketch
Miro
Sticky Notes
Whiteboard

Notebook
Git
Claude.ai
Cursor
Posthog

Value

Good design solves
real problems

I believe design should make people's work easier and more enjoyable. When you create something with care and attention to detail, users notice—not because the design is flashy, but because it just works smoothly. That's what I aim for: products that feel natural, intuitive, and thoughtful.

Research

Good design starts with understanding the problem. I don't design based on assumptions—I talk to users, analyze data, and test ideas. Research helps me focus on what people actually need, not just what looks good. It's about finding the right problem to solve before jumping to solutions.

Clarity

Design should be simple and clear. I avoid unnecessary complexity and focus on making things easy to understand and use. Every decision should have a clear reason behind it. Clarity means users can accomplish their goals without confusion or friction—the interface gets out of the way and lets them work.

Impact

Design should deliver measurable results. Whether it's increasing engagement by 8×, improving performance by 30%, or helping teams ship faster, I focus on creating solutions that make a real difference. Impact means the work doesn't just look good—it solves problems, drives results, and helps businesses succeed.

How I work

Here's my process for taking projects from initial discovery to shipped features.

Design process workflow

Experience

Lead Product Designer

StreamAlive

2023–Present

Frontend Designer

Brandwatch

2020–2023

Frontend Designer

Falcon.io

2019–2020

Frontend Lead

Unmetric

2016–2019

Contact

Let's connect

I work with companies that want to create better digital products. If you need a product designer who can also code and help bridge design and engineering, let's connect.

Sachin Narula

© 2025